IBMPresentatiOnMaking(PDG 8) 下载
- 资料名称:IBMPresentatiOnMaking(PDG 8)
- 资料语言:简体中文
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- 资料类型:市场营销 - 营销教程
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- 整理时间:02-06
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IBMPresentatiOnMaking(PDG 8) 简介:
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PDG8Subjectorcontext
Majorideaorrecommendation
Benefitsorvalueproposition
Evidenceandanalysis
Detailedrecommendationsandactions
IBMbelievesthereisasubstantialopportunityintheonlineleasingmarket
XYZCompanyshouldtargetthefollowingcustomersegments:
ProfessionalServicesandManufacturing
IT,office,andmanufacturingcollateralclasses
Smallbusiness,smallticketmarket
Thesecustomersshouldbetargetedwithamulti-channelapproach:
Indirect
Aggregators
Direct
Themajorchanneltothesecustomerswillbetheindirectone--throughInternetintermediariesthatgiveaccesstothecustomeratthepointoftransaction
Eachofthesechannelsappealtocustomerswithuniquebuyingbehaviors
Competitorsaremovingintotheonlineleasingspace;XYZCompanyshouldmovequickly</P><P>
如果觉得《IBMPresentatiOnMaking(PDG 8)》不错,可以推荐给好友哦。
PDG8Subjectorcontext
Majorideaorrecommendation
Benefitsorvalueproposition
Evidenceandanalysis
Detailedrecommendationsandactions
IBMbelievesthereisasubstantialopportunityintheonlineleasingmarket
XYZCompanyshouldtargetthefollowingcustomersegments:
ProfessionalServicesandManufacturing
IT,office,andmanufacturingcollateralclasses
Smallbusiness,smallticketmarket
Thesecustomersshouldbetargetedwithamulti-channelapproach:
Indirect
Aggregators
Direct
Themajorchanneltothesecustomerswillbetheindirectone--throughInternetintermediariesthatgiveaccesstothecustomeratthepointoftransaction
Eachofthesechannelsappealtocustomerswithuniquebuyingbehaviors
Competitorsaremovingintotheonlineleasingspace;XYZCompanyshouldmovequickly</P><P>
如果觉得《IBMPresentatiOnMaking(PDG 8)》不错,可以推荐给好友哦。
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