ATKearney-赢得中国的快速消费品市场英文版 下载

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WalkintoacarrefourinChina,andtheshelvestellthestory.BottlesofRejoiceandSlekshampoovieforthebestspace.ColgatemusclesoutZhongHuainthetoothpastetussle.HeinekenandTsingTaochillsidebyside.Thefast-movingconsumergodsmarket(FMCG)inChinaishostingamultisidedtug-of-waraslocal,regionalandglobalbrandscompetefortheheartsandwalletsofsome1.3billionpeople.
China`seconomicboom,itslargelyuntaedconsumermarket,and,mostrecently,itsentryintotheWorldTradeOrganization,haveluredmostoftheworld`sleadingfas-movingconsumergoodscompaniestofightforafootholdinChina.RankedfirstinA.T.Kearney`slatestforeignDirectInvestmentConfidenceIndex,ChinaEdgedouttheUnicedStatesasthemostattractivedestinationforforeigndirectinvestmentandhasresidedinthetopthreeslotssincetherankingsbeganfiveyearsago.IthasalsoearnedhighmarksonA.T.Kearney`sGlobalRetailDevelopmentIndex,whichassessesopportunitiesforretailersindevelopingcountries.
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