联合利华客户关系管理(doc 82) 下载

联合利华客户关系管理(doc 82)为http://www.yxzj8.com整理发布，类型为CRM客户关系管理，本站还有更多关于crm系统,crm是什么意思,crm系统是什么,crm是什么，电子商务 - CRM客户关系管理的资料。 ，版权归原作者所有.
doc82Unileverconsumerrelationshipmanagement(CRM)allowsustomaximise
consumervaluethroughtargetedmarketinginvestmentsandgenerate
incrementalturnoverandGP.Experienceandresultsfromcountriesalready
practisingCRMdemonstratethatitisaprovencontributortoUnilevergrowth.
CRMstrategyisdrivenbydetailedconsumerinsightsintoactualpurchasing
behaviour.Withthisknowledge,wecandevisemarketingprogrammesthatbuild
andmaintainloyalrelationshipswithourmostvaluableconsumers.Wecan
measurepreciselytheresultsofeachprogrammetoassessourperformanceand
measureROI,enhancingourlearninganddeepeningourknowledgeof
consumers.
Howtousethisworkbook
Thisworkbookhasbeendesignedtoprovideyouwiththerationaleandevidence
tosupporttheallocationofMDCbudgetsinordertodevelopacross-category
consumerdatabaseandimplementingeffectiveCRMprogrammes.Theworkbook
isalsoapracticalguidetohelpmanagersbeginbuildingCRMcapabilityand
competencies.
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