研华顾客关系管理案例研讨中英文 下载

研华顾客关系管理案例研讨中英文为http://www.yxzj8.com整理发布，类型为CRM客户关系管理，本站还有更多关于crm系统,crm是什么意思,crm系统是什么,crm是什么，电子商务 - CRM客户关系管理的资料。 ，版权归原作者所有.
PDF版11Contents
WhymanufacturingbusinessneedstoimplementCRM
BusinessValue

CRMsolutioninfrastructure
Advantages

Advantech’sexperience
ImplementationProcess,benefits
WhyCRM?
Brandname,customerloyalty

Globalbusiness

Highqualityservices

Innext5years,CRMisastrategicapplicationforthecompany

研華科技www.advantech.com
公司設立於民國70年，實際營運於民國72年
資本額：NT$17.45億(90.4)
營業額：NT$70億(90預估)
負責人：劉克振董事長
全球員工：1200 人(台灣700 )
主要產品：工業自動化產品，工業用電腦，內嵌式運算平台，網路應用產品等
自有品牌行銷全球，15個分公司
AdvantecheBusinessVision
將研華全面企業再造為e-BusinessEnterprise
Lowertransactioncost
ReduceSales&Marketing<22

Advantech網站成為全球最成功的自動化產品電子商務網站．

2001年底到達營收80電子化運作．
MarketingEvolution
MassMarketing
Shareofmarket
Adversarial
Productcentric
EconomiesofScale
Sendinformation
1:1Marketing
Shareofcustomer
Collaborative
Customercentric
Economiesofscope
Dialogue
CRMSolutionCriteria
IntegratedSales,Marketing,TechnicalSupportandCustomerServicefunctions

WebinterfaceforPartnersandCustomers

EasyintegratewithERP(MFG/PRO)system

Easyuserinterfaceandcustomization

Easyintegratewithe-Commercesystem

Workflowcapabilities
Supportmulti-languageforglobaldeployment
SiebelCRMSolution
GlobalLeaderinFrontOfficeApplications

Web-BasedArchitecture

ConfigureOnce,DeployEverywhere

No.1inCRMmarket

PartnershipswithIndustryLeaders

Focuson100CustomerSatisfaction
SiebelEnterpriseArchitecture
CRMSolutionArchitecture
ProjectInvestment
Application–Siebel99.5(nameduser)

Hardware–AdvantechSPC520(PIII500x2,1GM)X2

Software–MSWindowNTSP4

Database–MSSQL7.0(50GB)

Consulting–SiebelTAMService

Implementationconsulting-DIY
Advantages
Adaptthemainstreamtechnologies

Costofownership

Leverageknowledgeandresources

ExperiencesharingfromMS

TechnicalSupport
ImplementationStrategy
Plan-in-One,Implement-by-Phase
SalesEnterprisefirst,followedbyServices&Marketing
P1PilotruninTaiwanandUSsites
P2Deploytoselectedcountiesinregions
P3World-widefullyimplementinallcountries

FormuptheProjectTeamcombinestheBusinessLinespeopleandITpeople

Re-engineeringSalesprocessesintoaGlobalandCompetitive-edgetools

Learnbydoing
PhaseI-Implementation
Phase-2Implementation
Projectorganization&resources

WidelycommunicateCRMwithRBU’s
CRMgoalandobjectives
LeverageUS/Taiwan’sCRMexperience
CRMcommunity

Clearscheduleandmilestones

Incentiveprogramforimplementation

eCRM的效益
提高顧客忠誠度

提高獲利率

縮短新產品上市時間

以最具成本效益方式服務目標客戶群

大幅降低每筆交易成本

大幅降低顧客服務成本

節省服務客戶時間
Results
AsolidplatformofeBusiness
Top-15Funnelreview
AutoQuotationprocess
Increaseserviceeng.productivity
OrderintegratedwithERP
Customersegmentation
Organizationlearning
Becomingane-BusinessSystem
CRMKnowledgeBase
顧客關係管理五大步驟

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